Found 12 results for your keywords: subject="Publicity"

Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

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(Van Heerde, Harald J.) (Dekimpe, Marnik G.) (Cleeren, Kathleen)

When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization Amid Prod…

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(Puzakova, Marina) (Kwak, Hyokjin) (Rocereto, Joseph F.)

Guerilla PR wired : waging a successful publicity campaign online, offline, and everywhere in bet…

1
(Levine, Michael)

Analisis Pengaruh Enterprise Risk Management (ERM) dan Tata Kelola Perusahaan terhadap Kinerja Ke…

1
(Dewi Hanggraeni (Pembimbing/Promotor)) (Arief Wibisono Lubis (Penguji)) (Junino Jahja (Penguji)) (Cipto Hartono)

Entrepreneur magazine guide to integrated marketing

1
(Smith, Jeanette)

Total Exposure Controlling your company's image in the Glare of the Business Media Explosion

1
(Carlson, Gustav)

High visibility: the making and marketing of professionals into celebrities

1
(Kotler, Philip) (Rein, Irving) (Stoller, Martin)

Guerrilla P.R. wired: waging a successful publicity campaign online, offline, and everywhere in b…

1
(Levine, Michael)

Dampak dari negative exposure publisitas negatif pada online transportation terhadap repurchase i…

1
(Dr. Rizal E. Halim (Penguji)) (Dr. Nurdin Sobari S.E., M.M (Pembimbing/Promotor)) (Rifelly Dewi Astuti S.E., M.M (Penguji)) (Hartyaningtyas, Gresia Yuli)

Pilih terbuka atau tertutup, ya?

1

High visibility : transforming your personal and professional brand by Irving Rein ...[et al.]

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(Rein, Irving)

The Impact of Negative Publicity on Consumer Attribution, Brand Equity, and Purchase Intention: T…

1
(Berliana, Sheilla Ananda) (Ira Itiyanty, M.S.M. (Pembimbing/Promotor))