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Companies are conducting more and longer surveys than ever before. Massive questionnaires are pervasive in marketing practice. As an alternative to the heuristic methods that are currently used to split questionnaires, this study develops a methodology to design the split questionnaire in a way that minimizes information loss. Using estimates from a first wave or pilot study, the authors apply …
.alih bahasa dari 'Test your economics'/L.B. Curzon.
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