Found 18 results for your keywords: subject="Recall"

Effects of Implicit Memory on Memory-Based versus Stimulus-Based Brand Choice

1
(Lee, Angela Y.)

The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalt…

1
(Kivetz, Ran) (Simonson, Itamar)

Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

1
(Van Heerde, Harald J.) (Dekimpe, Marnik G.) (Cleeren, Kathleen)

Measuring the Price Knowledge Shoppers Bring to the Store

1
(Dreze, Xavier) (Vanhuele, Marc)

Toyota under fire : lessons for turning crisis into opportunity

1
(Liker, Jeffrey K.) (Ogden, Timoty N.)

Apa yang Memengaruhi Memori Penempatan Merek Dalam Mobile Legends: Kedekatan, Keakraban, atau Ke…

1
(Ira Iriyanty (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Rambat Lupiyoadi (Penguji)) (Shamir Arundaya Premana Sinlae)

Studi mengenai brand transgression dan brand relationship closeness serta implikasinya pada brand…

1
(Indriani, Farida) (Dr. Ignatius Heruwasto (CoPromotor)) (Dr. M Gunawan Alif (Penguji)) (Dr. Rizal E. Halim (Penguji)) (Dr. Nurdin Sobari S.E., M.M (Penguji)) (Dr. Adi Zakaria Afiff MBA (Pembimbing/Promotor)) (Dr. Ir. T. Ezni Balqiah M.E (Penguji)) (Prof. Dr. Rustam Didong S.E (Penguji))

The Influence of humor strength and humor-message relatedness on ad memorability

1
(Cline, Thomas W.) (Kellaris, James J.)

Children's recall of television ad elements

1
(Maher, Jill K.) (Hu, Michael Y.) (Kolbe, Richard H.)

The Effect of partitions on controlling consumption

1
(Cheema, Amar) (Soman, Dilip)

The Differential interaction of auditory and visual advertising elements with chinese and english

1
(Tavassoli, Nader T.) (Lee, Yih Hwai)

Pengaruh Penempatan Produk Lokal di Drama Korea terhadap Brand Recall dan Word Of Mouth : Studi P…

1
(Dr. T. Ezni Balqiah S.T., M.M. (Pembimbing/Promotor)) (Sabtani, Ayu)

Efektifitas iklan POP UP dalam mobile game terhadap kesadaran merek konsumen

1
(M. Gunawean Alif (Pembimbing/Promotor)) (Lesmana, Brenda Angelita)

Peran perceived corporate ability dan perceived corporate social responsibility pada kondisi prod…

1
(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Zilqi Chairon Djasmy)

Analisis hubungan antara audience characteristics dengan product Category/Brand Recall pada produ…

1
(Sri Daryanti (Pembimbing/Promotor)) (Fadingga Trah Herdwangkara)

Penggunaan EPIC model untuk mengukur efektivitas iklan televisi "XYZ" McDonald's terhadap fungsi …

1
(Abud Salim (Pembimbing/Promotor)) (Endah Permatasari)

Analisis pengaruh brand placement acceptance dan brand recall terhadap preference, intention to p…

1
(M. Gunawan Alif (Pembimbing/Promotor)) (Irma Fitriyani)

Pengaruh political television advertising terhadap intention to vote bagi young voters

1
(Nurdin Sobari (Pembimbing/Promotor)) (Arianti Anggrahini)