Found 405 results for your keywords: subject="Regression analysis"
1 2 3 4 5 Berikutnya Hal. Akhir

Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures

1
(Hennig-Thurau, Thorsten) (Houston, Mark B.) (Heitjans, Torsten)

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networkin…

1
(Pauwels, Koen) (Bucklin, Randolph E.) (Trusov, Michael)

Consumer File Sharing of Motion Pictures

1
(Sattler, Henrik) (Hennig-Thurau, Thorsten) (Henning, Victor)

Technological Opportunism and Radical Technology Adoption: An Application to E-Business

1
(Lilien, Gary L.) (Rangaswamy, Arvind) (Srinivasan, Raji)

Grocery Price Setting and Quantity Surcharges

1
(Sprott, David E.) (Manning, Kenneth C.) (Miyazaki, Anthony D.)

A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Re…

1
(Morgan, Neil A.) (Vorhies, Douglas W.)

Psychological Implications of Customer Participation in Co-Production

1
(Bendapudi, Neeli) (Leone, Robert P.)

The Role of Relational Knowledge Stores in Interfirm Partnering

1
(Grewal, Rajdeep) (Sohi, Ravipreet S.) (Johnson, Jean L.)

Return on Marketing: Using Customer Equity to Focus Marketing Strategy

1
(Zeithaml, Valarie A.) (Lemon, Katherine N.) (Rust, Roland T.)

Relationship Governance in a Supply Chain Network

1
(Heide, Jan B.) (Wathne, Kenneth H.)

Beyond Adoption: Development and Application of a Use-Diffusion Model

1
(Shih, Chuan-Fong) (Venkatesh, Alladi)

Technological Evolution and Radical Innovation

1
(Sood, Ashish) (Tellis, Gerard J.)

Decomposing Influence Strategies: Argument Structure and Dependence as Determinants of the Effect…

1
(Payan, Janice M.) (McFarland, Richard G.)

The Performance Implications of Fit among Business Strategy, Marketing Organization Structure, an…

1
(Olson, Eric M.) (Slater, Stanley F.) (Hult, G. Tomas M.)

Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dom…

1
(Berens, Guido) (Van Riel, Cees B.M.) (Van Bruggen, Gerrit H.)

Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Perfor…

1
(Bearden, William O.) (Kirca, Ahmet H.) (Jayachandran, Satish)

Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research

1
(Chandon, Pierre) (Morwitz, Vicki G.)

Accruals, capital investments, and stock returns

1
(Wei, K.C. John) (Xie, Feixue)

Classified boards, stability, and strategic risk taking

1
(Faleye, Olubunmi)

Pengaruh Program Keluarga Harapan (PKH) pada Status Kemiskinan di DKI Jakarta dengan Pendekatan M…

1
(I Dewa Gede Karma Wisana (Penguji)) (Turro S. Wongkaren (Penguji)) (Putu Geniki Lavinia Natih (Pembimbing/Promotor)) (Ranti Rizkia Taqwiyah)
1 2 3 4 5 Berikutnya Hal. Akhir