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Coaxing corporations: Enriching the conceptualization of governments as strategic actors
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(Gill, Michael J.) (Gill, David J.)
More effective solutions? Senior managers and non-routine problem solving
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(Decreton, Benoit) (Tippmann, Esther) (Nell, Phillip C.) (Parker, Andrew)
The Political economy reader : contending perspective and contemporary debates 2nd ed
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(Barma, Naazneen H) (Vogel, Steven H)
A rivalry-based theory of gender diversity
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(Durand, Rodolphe) (Mawdsley, John Kenneth) (Paolella, Lionel)
Transparency in relational contracts
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(Zanarone, Giorgio) (Fahn, Matthias)
Can Automated Group Recommender Systems Help Consumers Make Better Choices?
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(Hennig-Thurau, Thorsten) (Marchand, Andre) (Marx, Paul)
Expanding the Role of Marketing: From Customer Equity to Market Capitalization
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(Kumar, V.) (Shah, Denish)
Speaking up for customers: can sales professionals spark product innovation?
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(Wyld, David C.)
The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Ev…
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(Jayachandran, Satish) (Krasnikov, Alexander) (Kumar V.)
When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Cust…
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(Gregoire, Yany) (Tripp, Thomas M.) (Legoux, Renaud)
The Role of Customer Gratitude in Relationship Marketing
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(Palmatier, Robert W.) (Kardes, Frank R.) (Jarvis, Cheryl Burke) (Bechkoff, Jennifer R.)
Understanding the Marketing Department's Influence within the Firm
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(Verhoef, Peter C.) (Leeflang, Peter S.H.)
Private-Label Use and Store Loyalty
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(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan-Benedict E.M.)
Critical Incidents and the Impact of Satisfaction on Customer Share
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(Verhoef, Peter C.) (Doorn, Jenny van)
Instant Customer Base Analysis: Managerial Heuristics Often "Get It Right"
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(Wangenheim, Florian v.) (Wubben, Markus)
Delight by Design: The Role of Hedonic versus Utilitarian Benefits
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(Mahajan, Vijay) (Raghunathan, Rajagopal) (Chitturi, Ravindra)
Expanding Business-to-Business Customer Relationships: Modeling the Customer's Upgrade Decision
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(Lemon, Katherine N.) (Verhoef, Peter C.) (Bolton, Ruth N.)
A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationsh…
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(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.)
Friendship versus Business in Marketing Relationships
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(Grayson, Kent)
Quasi-Darwinian Selection in Marketing Relationships
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(Eyuboglu, Nermin) (Buja, Andreas)
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