Ditapis dengan
Relationship marketing : perspectives, dimensions and contexts
Relationship Marketing [is] a long-term approach that nurtures customers, employees and business partners.⬠(Masterson and Pickton: Marketing) Identified in the 1980â¬"s, there were some groundbreaking texts in the 1990â¬"s and this text now seeks to draw on the existing literature to present a modern view of Relationship Marketing.Structured in three sections, Perspectives, Dimensions a…
- Edisi
- -
- ISBN/ISSN
- 9780077114220
- Deskripsi Fisik
- xxi, 242 p. : ill. ; 26 cm.
- Judul Seri
- -
- No. Panggil
- Tan 658. 812 Har r
Untangling the Networking Phenomenon: A Dynamic Psychological Perspective on …
Compared to the extensive research that has investigated the structures of social relationships (i.e., social networks), relatively little research attention has been geared towards understanding how and why individuals initiate, build, and maintain social networks (i.e., networking) from a psychological perspective. The objective of this review is to shed light on the dynamic, psychological pr…
- Edisi
- Vol. 41 No. 5, Jul 2015
- ISBN/ISSN
- 1557-1211
- Deskripsi Fisik
- 1554 p.
- Judul Seri
- Journal of Management
- No. Panggil
- JOM4105
How Lead Founder Personality Affects New Venture Performance: The Mediating R…
This empirical study of 323 new ventures examines how task and relationship conflict in the founding top management team mediates the effect of lead founder personality on new venture performance. The results reveal that (1) openness and agreeableness increase task conflict, whereas conscientiousness decreases it, and (2) openness, extraversion, and conscientiousness decrease relationship confl…
- Edisi
- Vol. 39, No. 7, Nov 2013
- ISBN/ISSN
- 1557-1211
- Deskripsi Fisik
- 2038 p.
- Judul Seri
- Journal of Management
- No. Panggil
- JOM3907
How Chinese Retailers Are Reinventing the Customer Journey
The Economist opened 2021 with a cover story headlined “Why Retailers Everywhere Should Look to China.” It’s not hard to see why. China is both a large and a fast-growing retail market—worth about $5 trillion in 2020—and highly digitized. And the pandemic has made digital every retailer’s strategic priority. The authors draw from their research on Chinese retailers to explain five l…
- Edisi
- September-October 2021
- ISBN/ISSN
- 0017-8012
- Deskripsi Fisik
- 148 p.
- Judul Seri
- Harvard Business Review
- No. Panggil
- -
Elevate Employees, Don’t Eliminate Them
The last major global shock—the 2008 recession—led to what economists call a “jobless recovery” as companies found they could get by with fewer employees. But post-pandemic, the author writes, managers should focus on changing employees’ roles instead. He has five key pieces of advice: Enable employees to meaningfully connect with customers in the moments that count; help them make mo…
- Edisi
- September-October 2021
- ISBN/ISSN
- 0017-8012
- Deskripsi Fisik
- 160 p.
- Judul Seri
- Harvard Business Review
- No. Panggil
- -
How Venture Capitalists Make Decisions
For decades now, venture capitalists have played a crucial role in the economy by financing high-growth start-ups. While the companies they’ve backed—Amazon, Apple, Facebook, Google, and more—are constantly in the headlines, very little is known about what VCs actually do and how they create value. To pull the curtain back, Paul Gompers of Harvard Business School, Will Gornall of the Saud…
- Edisi
- March-April 2021
- ISBN/ISSN
- 0017-8012
- Deskripsi Fisik
- 148 p.
- Judul Seri
- Harvard Business Review
- No. Panggil
- -
Classroom management strategies : gaining and maintaining students' cooperati…
Includes bibliographies and index
- Edisi
- 4th ed
- ISBN/ISSN
- 801330599
- Deskripsi Fisik
- xvi, 432 p. : ill. ; 24 cm.
- Judul Seri
- -
- No. Panggil
- 371.1024 CAN c
Analytics and dynamic customer strategy : big profits from big data
Includes bibliographies and index
- Edisi
- -
- ISBN/ISSN
- 9781118905739
- Deskripsi Fisik
- xviii, 235 p. : ill. ; 24 cm.
- Judul Seri
- -
- No. Panggil
- 658.834 TAN a
Assessing the Russian-Turkish Military Relationship in thr Eastern Mediterran…
Having Turkey as one of Russia's close military partners in the Eastern Mediterranean has become an interesting topic in the current world issue. This is because of the common interest of both countries in one of the on-going armed conflict in the region which is the Syrian war. Indeed, this close relation has caused a growing rift between Turkey and its Western allies especially regarding the …
- Edisi
- July 2021, volume 54
- ISBN/ISSN
- 1979-7001
- Deskripsi Fisik
- 220 p.
- Judul Seri
- The Ary Suta Center Series on Strategic Management
- No. Panggil
- -
Perbaikan Customer Relationship Management melalui Optimasi Customer Feedback…
Tesis ini membahas tentang perencanaan business coaching yang akan dilakukan pada UMKM Sukinabe. Sukinabe adalah perusahaan yang bergerak di Industri Makanan khususnya restoran all you can eat yang terletak di kawasan Kalimalang, Jakarta Timur. Saat ini, Sukinabe sedang menghadapi tantangan sepi pengunjung, walau dirasa sudah melakukan banyak langkah promosi. Dalam proses observasi, dapat terli…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- xii, 107 p. : il. ; 30 cm.
- Judul Seri
- -
- No. Panggil
- T 710/23
Pengaruh Social Interaction, Digital Celebrities Relationship, dan Sale Prone…
Seiring perkembangan e-commerce yang terus berlanjut, peran platform media sosial telah berkembang secara signifikan menjadi sebuah marketplace yang dapat memiliki kekuatan tersendiri dalam mendominasi pasar atau disebut social commerce. Dalam konteks ini, keberadaan digital celebrities di media sosial memiliki pengaruh yang signifikan terhadap perilaku konsumen, melalui dukungan dan interaksi …
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- xiv, 194 p. : il. ; 30 cm.
- Judul Seri
- -
- No. Panggil
- T 491/24
To Disclose or not to disclose? status distance and self-disclosure in divers…
People who are demographically different from one another face a fundamental challenge in developing high-quality relationships in organizations. We build theory about how the status differences that often accompany demographic characteristics can hinder this development through their influence on disclosure of personal information. We theorize about the construct of status distance and how, ir…
- Edisi
- -
- ISBN/ISSN
- 3637425
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
The Organization of regional clusters
We introduce a model of interorganizational governance within regional clusters. Drawing on the new institutional economics literature, we show how firms' governance designs are shaped by the relationship between transaction-level characteristics and the cluster macroculture. We then consider how subsequent transaction-level governance designs are affected by path dependencies from past governa…
- Edisi
- -
- ISBN/ISSN
- 3637425
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
Strategic customer management : integrating relationship marketing and CRM
Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder …
- Edisi
- -
- ISBN/ISSN
- 9781107014961
- Deskripsi Fisik
- xvi, 529 p. : ill. ; 26 cm
- Judul Seri
- 1501
- No. Panggil
- 658.812 PAY s
Customer relationship management : a databased approach
Customer Relationship Management: A Databased Approach offers the promise of maximized profits for today's highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships. Kumar first describes how to implement database mar…
- Edisi
- -
- ISBN/ISSN
- 9780471271338
- Deskripsi Fisik
- xxiv, 323 p. : ill. ; 26 cm.
- Judul Seri
- -
- No. Panggil
- Tan 658.812 Kum c
Marketing mind prints
By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. The maps and the terrain are already well known. Instead, leading authors develop their own 'mind print' - in other words, a picture of a segment of the marketing terrain they consider to be important now and in the future. The aim is for reade…
- Edisi
- -
- ISBN/ISSN
- 9781403906823
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- Tan 658.8 Mar
Peran Source Credibility dan Fairness pada Pembentukan Parasocial Relationshi…
Sudah ada beberapa penelitian yang berfokus pada bagaimana kredibilitas sumber dan keadilan mempengaruhi hubungan parasosial dan ketertarikan produk , serta bagaimana ketertarikan produk berdampak terhadap niat membeli konsumen terhadap produk baru. Tapi hanya sedikit yang meneliti faktor-faktor tersebut dapat mempengaruhi niat membeli dan eWOM, maka penelitian ini bertujuan untuk mengisi …
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- xii, 111 p. : il. ; 30 cm.
- Judul Seri
- -
- No. Panggil
- T 202/24
Pengaruh Customer Relationship Management Berbasis Artificial Intelligence (A…
-
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- xiii, 99 p. : il. ; 30 cm.
- Judul Seri
- -
- No. Panggil
- T 194/24
Pengaruh Sosial Media Green Influencer terhadap Green Purchase Intention: Pen…
Pengguna media sosial tumbuh signifikan hingga mencapai 60% penduduk Indonesia. Di antara pengguna tersebut adalah Pandawara Group, influencer media sosial ramah lingkungan yang terkenal dengan aktivisme lingkungannya di platform media sosial seperti TikTok dan Instagram. Pandawara Group memperoleh popularitas dalam waktu singkat karena kontennya yang unik dan saat ini memiliki 10 juta pengikut…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- xii, 91 p. : il. ; 30 cm.
- Judul Seri
- -
- No. Panggil
- T 325/24
Pengaruh Relational Benefits terhadap Loyalty dan Peran Relationship Quality …
Kemajuan teknologi telah mengakibatkan berkembangnya layanan e-commerce, sehingga meningkatkan permintaan dan persaingan terhadap jasa kurir di Indonesia. Pos Indonesia, sebagai pelopor dalam layanan kurir, kini menghadapi persaingan dari pemain industri seperti JNE, J&T, SiCepat, dan lainnya, yang menerapkan strategi berfokus pada pemberian relational benefits. Relational Benefits ini meliputi…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- xiv, 121 p. : il. ; 30 cm.
- Judul Seri
- -
- No. Panggil
- T 310/24
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah