Found 90 results for your keywords: subject="Relationship marketing"
1 2 3 4 5 Hal. Akhir

Curvilinear Effects of Consumer Loyalty Determinants in Relational Exchanges

1
(Agustin Clara) (Singh Jagdip)

Specific Investments in Marketing Relationships: Expropriation and Bonding Effects

1
(Rokkan I. Aksel) (Heide B. Jan) (Wathne H. Kenneth)

Synergistic Effects of Relationship Managers' Social Networks on Sales Performance

1
(Palmatier, Robert W.) (Gonzalez, Gabriel R.) (Claro, Danny P.)

The Role of Customer Gratitude in Relationship Marketing

1
(Palmatier, Robert W.) (Kardes, Frank R.) (Jarvis, Cheryl Burke) (Bechkoff, Jennifer R.)

Instant Customer Base Analysis: Managerial Heuristics Often "Get It Right"

1
(Wangenheim, Florian v.) (Wubben, Markus)

Expanding Business-to-Business Customer Relationships: Modeling the Customer's Upgrade Decision

1
(Lemon, Katherine N.) (Verhoef, Peter C.) (Bolton, Ruth N.)

A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationsh…

1
(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.)

Friendship versus Business in Marketing Relationships

1
(Grayson, Kent)

Quasi-Darwinian Selection in Marketing Relationships

1
(Eyuboglu, Nermin) (Buja, Andreas)

The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty

1
(Liu, Yuping)

Compound Relationships between Firms

1
(Ross, William T., Jr) (Robertson, Diana C.)

Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Cu…

1
(Verhoef, Peter C.)

Promoting Relationship Learning

1
(Selnes, Fred) (Sallis, James)

The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing

1
(Hunt, Shelby D.) (Arnett, Dennis B.) (German, Steve D.)

The Role of Relational Knowledge Stores in Interfirm Partnering

1
(Grewal, Rajdeep) (Sohi, Ravipreet S.) (Johnson, Jean L.)

Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Prop…

1
(Simonson, Itamar)

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

1
(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.) (Evans, Kenneth R.)

Strategic market relationships : from strategy to implementation 2nd ed

5
(Donaldson, Bill)

Pengaruh Brand Love dan Peran Mediasi Self Esteem dan Susceptibility to Normative Influences Terh…

1
(Rambat Lupiyoadi (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Hapsari setyowardhani (Penguji)) (Kristine Natalia Lumban Gaol)

Relationship marketing : perspectives, dimensions and contexts

2
(Harwood, Tracy)
1 2 3 4 5 Hal. Akhir