Found 1437 results for your keywords: subject="Research"
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Is Happiness Shared Doubled and Sadness Shared Halved? Social Influence on Enjoyment of Hedonic E…

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(Raghunathan, Rajagopal) (Corfman, Kim)

The Ease-of-Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in …

1
(Morwitz, Vicki G.) (Thomas, Manoj)

The Influence of Consumers' Lay Theories on Approach/Avoidance Motivation

1
(Jain, Shailendra Pratap) (Mathur, Pragya) (Maheswaran, Durairaj)

Do We Really Need a Reason to Indulge?

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(Schwarz, Norbert) (Xu, Jing)

Commentaries and Rejoinder to "Trade-off Aversion as an Explanation for the Attraction Effect: A …

1
(Rao, Akshay R.) (Hedgcock, William) (Bettman, James R.) (Yoon, Carolyn) (Huettel, Scott A.) (Payne, John W.) (Gonzalez,, Richard)

Brand Synergy Effects in Multiple Brand Extensions

1
(Shine, Byung Chul) (Park, Jongwon) (Jr., Robert S. Wyer)

Shopper Response to Bundle Promotions for Packaged Goods

1
(Foubert, Bram) (Gijsbrechts, Els)

Measuring Consumer and Competitive Impact with Elasticity Decompositions

1
(Steenburgh, Thomas J.)

Decisions by Rules: The Case of Unwillingness to Pay for Beneficial Delays

1
(Ariely, Dan) (Amir, On)

Competitive Pricing of Information: A Longitudinal Experiment

1
(Sarvary, Miklos) (Christen,, Markus)

Assessing the Economic Value of Distribution Channels: An Application to the Personal Computer In…

1
(Chintagunta, Pradeep K.) (Vilcassim, Naufel J.) (Chu, Junhong)

Another Reason Academics and Practitioners Should Communicate More

1
(Lodish, Leonard M.)

Journal of Marketing Research in the New Competitive Journalistic Environment

1
(Huber, Joel)

An Empirical Comparison of Logit Choice Models with Discrete versus Continuous Representations of…

1
(Andrews, Rick L.) (Currim, Imran S.) (Ainslie, Andrew)

Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate…

1
(Kacker, Manish) (Bruggen, Gerrit H. van) (Lilien,, Gary L.)

The Role of Issue Valence and Issue Capability in Determining Effort Investment

1
(Mittal, Vikas) (Ross, William T.) (Tsiros, Jr., Michael)

Whose Culture Matters? Near-Market Knowledge and Its Impact on Foreign Market Entry Timing

1
(Mitra, Debanjan) (Golder, Peter N.)

Understanding the Role of Preference Revision and Concession in Group Decisions

1
(Aribarg, Anocha) (Arora,, Neeraj) (Bodur, H. Onur)

Attentional Contrast during Sequential Judgments: A Source of the Number-of-Levels Effect

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(Janiszewski, Chris) (Wilde, Els De) (Cooke, Alan D. J)

Gender Jeopardy in Financial Risk Taking

1
(Mittal, Vikas) (Inman, J. Jeffrey) (He, Xin)
1 2 3 4 5 Berikutnya Hal. Akhir