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cover
Selling After the Crisis
Cespedes, Frank V.

Like perishable goods in grocery stores, sales models have a sell-by date. As product standards evolve and new entrants emerge, buyers have more choices and demand more in terms of quality and performance across vendors. Firms that fail to adjust to changing customer expectations lose advantage. Building and maintaining a relevant sales model—that is understood by everyone from executives in …

Edisi
March-April 2021
ISBN/ISSN
0017-8012
Deskripsi Fisik
148 p.
Judul Seri
Harvard Business Review
No. Panggil
-
cover
Churchill/Ford/Walker's sales force management
Marshall, Greg W.Johnston, Mark W.

Includes bibliographies, index and tables

Edisi
10th ed
ISBN/ISSN
9780071220910
Deskripsi Fisik
xvi, 480 p. : chart, ill. ; 26 cm.
Judul Seri
-
No. Panggil
658.81 JOH c