Found 3 results for your keywords: subject="Services marketing"

Services marketing : Integrated customer focus across the firm 5th ed

4
(Zeithmal, Valarie A)

Service Innovativeness and Firm Value

1
(Berry, Leonard L.) (Shankar, Venkatesh) (Dotzel, Thomas.)

Adjusting the Warm-Glow Thermostat: How Incentivizing Participation in Voluntary Green Programs M…

1
(Giebelhausen, Michael.) (HaeEun Helen Chun) (J. Joseph Cronin Jr.,) (G. Tomas M. Hult)