Ditapis dengan
Pengaruh attachment style konsumen terhadap perilaku anti-brand reaction pasc…
The purpose of this research is understanding consumers tendency for showing anti-brand reaction behavior after they?re no longer using Blackberry Smart Phone (post-exit situation). Anti-brand reaction behavior such as complain to public, obsess about harming the brands, and other negative behavior are predicted by consumer internal psychology factor, attachment style, which formed by two dimen…
- Edisi
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- ISBN/ISSN
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- Deskripsi Fisik
- xx, 170 p. : diagr. ; 30 cm.
- Judul Seri
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- No. Panggil
- 8450
Peran pengaruh lingkungan sosial terhadap keinginan untu mengadopsi ponsel pi…
A study about the effect of social influence on Apple iPhone 4s adoption intention in Indonesia which includes the mediating role of attitude towards adoption and the moderating effect of public or private consumption characteristic. Using SEM to process the data, the research found that social influence influences adoption intention through two ways. The first one is by the mediation of attitu…
- Edisi
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- ISBN/ISSN
- -
- Deskripsi Fisik
- xv, 119 p. ; diagr, ; 30 cm
- Judul Seri
- -
- No. Panggil
- 8226
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah