Ditapis dengan
New Product Creativity: Understanding Contract Specificity in New Product Int…
Introducing new products necessitates that manufacturers not only carefully craft the initial contract terms with retailers but also consider how the specificity of the terms influences a retailer?s relational behaviors throughout the duration of the contract, contingent upon the new product?s success. The authors develop a series of hypotheses to investigate new product introductions using a m…
- Edisi
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- ISBN/ISSN
- 222429
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- JM8002
A Resources-based analysis of the conditions for the emergence of profits
The resource-based view (RBV) has been successful in explaining the sustainability of competitive advantages based on the characteristics of individual resources but less so for understanding firm profitability and the reasons why profits may emerge. This article investigates the three conditions for a set of resources to create collectively greater returns that they demand from the firm, thus …
- Edisi
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- ISBN/ISSN
- 1492063
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah