Found 193 results for your keywords: subject="Statistical analysis"
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Free Cash Flow, Agency Costs, and the Affordability Method of Advertising Budgeting

1
(Richardson, Vernon J.) (Joseph, Kissan)

The Effects of Ingredient Branding Strategies on Host Brand Extendibility

1
(Keller, Kevin Lane) (Desai, Kalpesh Kaushik)

Strategic Bundling of Products and Prices: A New Synthesis for Marketing

1
(Stremersch, Stefan) (Tellis, Gerard J.)

Building Brand Community

1
(McAlexander, James H.) (Schouten, John W.) (Koenig, Harold F.)

Consumer Trust, Value, and Loyalty in Relational Exchanges

1
(Singh, Jagdip) (Sirdeshmukh, Deepak) (Sabol, Barry)

Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Re…

1
(Winer, Russell S.) (Lemon, Katherine N.) (White, Tiffany Barnett)

Price-Based Global Market Segmentation for Services

1
(Bolton, Ruth N.) (Myers, Matthew B.)

Promoting Relationship Learning

1
(Selnes, Fred) (Sallis, James)

Market Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture…

1
(White, J. Chris) (Varadarajan, P. Rajan) (Dacin, Peter A.)

What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation

1
(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Antia, Kersi D.)

The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Sub…

1
(Baumgartner, Hans) (Pieters, Rik)

Corporate Environmentalism: Antecedents and Influence of Industry Type

1
(Benerjee, Subhabrata Bobby) (Iyer, Easwar S) (Kashyap, Rajiv K.)

The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing

1
(Hunt, Shelby D.) (Arnett, Dennis B.) (German, Steve D.)

Cognitive Lock-In and the Power Law of Practice

1
(Johnson, Eric J.) (Bellman, Steven) (Lohse, Gerald L.)

Innovations in Product Functionality: When and Why Are Explicit Comparisons Effective?

1
(Ziamou, Paschalina) (Ratneshwar, S.)

To Have and to Hold: The Influence of Haptic Information on Product Judgments

1
(Peck, Joann) (Childers, Terry L.)

Making Healthful Food Choices: The Influence of Health Claims and Nutrition Information on Consum…

1
(Burton, Scot) (Kozup, John C.) (Creyer, Elizabeth H.)

What to Convey in Antismoking Advertisements for Adolescents: The Use of Protection Motivation Th…

1
(Pechmann, Cornelia) (Zhao, Guangzhi) (Goldberg, Marvin E.) (Reibling, Ellen Thomas)

The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration

1
(Kumar, V.) (Reinartz, Werner J.)

Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts …

1
(Mizik, Natalie) (Jacobson, Robert)
1 2 3 4 5 Berikutnya Hal. Akhir