Found 18 results for your keywords: subject="Utilitarian"

Delight by Design: The Role of Hedonic versus Utilitarian Benefits

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(Mahajan, Vijay) (Raghunathan, Rajagopal) (Chitturi, Ravindra)

Analisis Perceived Value yang Dimediasi Oleh Consumer Trust Terhadap Customer Purchase Intention …

1
(Arga Hananto (Pembimbing/Promotor)) (Anna Amalyah Agus (Penguji)) (Elevita Yulianti (Penguji)) (Raphael Friendy Lianto)

Sustainable Fashion Purchase Intention Drivers : A Study on Local Slow-Fashion Brands in Indonesi…

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(Anna Amalyah Agus (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Sumiyarto (Penguji)) (Cecilia Claranita Pasaribu)

Pengaruh Interaksi Parasosial di Review TikTok: Analisis Aspek Hedonic dan Utilitarian pada gener…

1
(Rambat Lupiyoadi (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Aswin Dewanto Hadisumarto (Penguji)) (Harya Vandika Daniswara)

The Effect of Consumer Resonance Toward Purchase Intention on Social Network Sites (case study: I…

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(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Maulana Budiman Nugroho) (Niken Iwani Surya Putri (Penguji))

Analisa Pengaruh Hedonic dan Utilitarian Outcome Expectation dengan Perceived Value terhadap Loya…

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(Daniel Tumpal Hamonangan Aruan (Pembimbing/Promotor)) (Adi Zakaria Afiff (Penguji)) (Amsal Maima) (Tengku Ezni Balquah (Penguji))

Pengaruh Visual Appeal dan Portability terhadap Online Purchase Intention Konten Mobile Game Onli…

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(Anna Amalyah Agus (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Yeshika Alversia (Penguji)) (Joshua S. Prawiro)

Determinan online purchase intention : peran cash on delivery sebagai moderator

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(Chairy (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Rifelly Dewi Astuti (Penguji)) (Tria Lestari Nampira)

Shopping life style memediasi hubungan hedonic dan utilitarian value terhadap impulse buying

1
(Cahyono, Krido Eko) (Khuzaini) (Widiarto, Hermono)

Not All Fun and Games: Viral Marketing for Utilitarian Products

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(Skiera, Bernd) (Schulze, Christian) (Sch?ler, Lisa)

Matching Destination Imange and Destination Society Streotype to Influence Attitude: A Research S…

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(Rahayu, Sri) (Dr. Ignatius Heruwasto (CoPromotor)) (Dr. Tengku Ezni Balqiah (Penguji)) (Dr. Rizal Edy halim (Penguji)) (Prof. Dr. Sofjan Assauri S.E., MBA (Pembimbing/Promotor)) (Arnold Japutra, Ph. D (Penguji)) (Harryadin Mahardika, Ph. D (Penguji)) (Daniel T. Aruan, Ph. D (Penguji))

Pengaruh Hedonic Value dan Utilitarian Value terhadap Customer Satisfaction dan Customer Loyalty …

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(Trinugraha, Muhammad Bagus) (Dr. Nurdin Sobari S.E., M.M. (Pembimbing/Promotor))

Utilitarian Value and Hedonic Value Analysis in Online Review and Its Influence on Impulse Buying…

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(Nindyaswari, Sara Almira) (Dr. Rifelly Dewi Astuti, S.E., M.M. (Pembimbing/Promotor))

Analisis Pengaruh Nilai Belanja Hedonis Dan Utilitarian, Fashion Involvement, Pro-Environmental A…

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(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Qoriyanti, Yunita)

The impact of utilitarian and hedonistic shoping value on sustainable fashion consumtion with a m…

1
(Ira Iriyanty (Pembimbing/Promotor)) (Abiyyu, Anggoro Muhammad)

Analisis Faktor-Faktor Yang Memengaruhi Online Repurchase Intention Pada Bisnis Alas Kaki Online…

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(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Anjani, Lintang)

Pengaruh Nilai Hedonic Dan Utilitarian Terhadap Customer Delight Dalam Penerapan Metode Self-Serv…

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(Karto Adiwijaya (Pembimbing/Promotor)) (Hasnabila, Gabyta)

Analisis Pengaruh Green Benefits dan Green Trabsparency terhadap Green Perceived Value, Self-Bran…

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(Elevita Yuliati (Pembimbing/Promotor)) (Ferhan, Pradika)