Found 10 results for your keywords: subject="Word of mouth advertising"

Effects of word-of-mouth versus traditional marketing: findings from an internet social networkin…

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(Pauwels, Koen) (Bucklin, Randolph E.) (Trusov, Michael)

The Impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth

1
(Hanssens, Dominique M.) (Villanueva, Julian) (Yoo, Shijin)

Choice goal attainment and decision and consumption satisfaction

1
(Lehmann, Donald R.) (Herrmann, Andreas) (Heitmann, Mark)

Word of mouth for movies: its dynamics and impact on box pffice revenue

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(Liu, Yong)

The Effect of word of mouth on sales: online book reviews

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(Chevalier, Judith A.) (Mayzlin, Dina)

Pengaruh citra destinasi dan pengalaman dalam berwisata terhadap minat electronic word of mouth d…

1
(Yeshika Alversia (Pembimbing/Promotor)) (Anastasia, Yessi)

Efektifitas media terhadap destination image dan revisit intention wisatawan paska bencana di Bali

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(Yeshika Alversia (Pembimbing/Promotor)) (Aviana, Ida Ayu Arintya Dian)

Cara membangun positive word of mouth pada online retailer : Peran brand personality, brand love …

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(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Meiske)

Analisis Pengaruh Relationship Quality Pada Foodservice Terhadap Electronic Word of Mouth (Studi …

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(Karto Adiwijaya (Pembimbing/Promotor)) (Rahayu C., Kanti)

Analisis Pengaruh Faktor Perilaku Opinion Leadership Dan Opinion-Seeking Terhadap Online Word-of-…

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(Sri Daryanti (Pembimbing/Promotor)) (Iswani, Risma Nadira)