Found 2 results for your keywords: subject="behavioral pricing"

Warm Glow or Extra Charge? The Ambivalent Effect of Corporate Social Responsibility Activities on…

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(Wieseke, Jan) (Schons, Laura Marie) (Habel, Johannes) (Alavi, Sascha)

Low Prices Are Just the Beginning: Price Image in Retail Management

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(Chernev, Alexander) (Hamilton, Ryan)