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What's in A Brand Name? Assesing the Impact of Rebranding in the Hospitality Industry

(Dev, Chekitan S.) (Tsai, Yi-Lin) (Chintagunta, Pradeep)

Brand Valuation: The Integrated Valuation Method for City Brand Ranking = Penilaian Merek: Metode…

(Rizal Edy Halim (Pembimbing/Promotor)) (Sutan Banuara) (Sri Rahayu Hijrah Hati (Penguji)) (Rifelly Dewi Astuti (Penguji)) (Adi Zakaria Afiff (Penguji)) (Ignatius Heruwasto (Penguji)) (Daniel Tumpal Hamonangan Aruan (CoPromotor)) (Nuri Wulandari (Penguji)) (Yogo Purwono (CoPromotor))