Found 3 results for your keywords: subject="direct mail"

Dynamic and competitive effects of direct mailings: a charitable giving application

1
(Franses, Philip Hans) (Donkers, Bas) (Diepen, Merel van)

Understanding the effect of customer relationship management efforts on customer retention and cu…

1
(Verhoef, Peter C.)

Decomposing the promotional revenue bump for loyalty program members versus nonmember

1
(Heerde, Harald J. Van) (Bijmolt, Tammo H.A.)