Found 9 results for your keywords: subject="journal marketing"

A Hybrid Choice Model That Uses Actual and Ordered Attribute Value Information

1
(Drolet, Aimee) (Bodapati, V. Anand)

In Favor of Closer Ties

1
(E. Green Paul) (Johnson, M. Richard)

Selective Sampling for Binary Choice Models

1
(Donkers Bas) (Franses Hans Philip) (Verhoef C. Peter)

The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English

1
(Tavassoli T. Nader) (Lee Hwai Yih)

Negative Consequences of Dichotomizing Continuous Predictor Variables

1
(Irwin R. Julie) (McClelland H. Gary)

A Parsimonious Model of Stockkeeping-Unit Choice

1
(Ho Hua Teck) (Chong Kuan Juin)

Buying Modular Systems in Technology-Intensive Markets

1
(Stremersch Stefan) (Weiss M. Allen) (Dellaert G. C. Benedict) (Frambach T. Ruud)

Multivariate Analysis of Multiple Response Data

1
(Edwards D. Yancy) (Allenby M. Greg)

Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

1
(Voss E. Kevin) (Spangenberg R. Eric) (Grohmann Bianca)