Found 2 results for your keywords: subject="response models"

Price and Advertising Effectiveness over the Business Cycle.

1
(Van Heerde, Harald J.) (Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Gijsenberg, Maarten J.)

A Direct approach to predicting discretized response intarget marketing

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(Gupta, Sachin) (Bodapati, Anand)