We sought to clarify the relationship between virtuality and social loafing by exploring two work–family moderators—family responsibility and dissimilarity in terms of family responsibility—and two mediators—cohesion and psychological obligation—in two studies. We expected that “busy teams” (i.e., comprising similar individuals with many family responsibilities) would exhibit the …
Determining the appropriate level of integration is crucial to realizing value from acquisitions. Most prior research assumes that higher integration implies the removal of autonomy from target managers, which in turn undermines the functioning of the target firm if it entails unfamiliar elements for the acquirer. Using a survey of 86 acquisitions to obtain the richness of detail necessary to d…
Prior research on strategic changes has asserted that long-tenured CEOs are less likely to initiate strategic changes. The authors argue that this assertion may exclude CEOs’ prior experiences since it implicitly assumes that all new CEOs have the same inclination toward change. By viewing CEOs as individuals embedded within experiences and relationships throughout their careers, the authors …
Banyaknya merek produk perawatan diri di Indonesia mengakibatkan persaingan antar merek pun meningkat tidak hanya persaingan dengan antar merek lokal di Indonesia namun juga merek yang berasal dari luar Indonesia. Penelitian ini bertujuan untuk menyelidiki dimensi kredibilitas influencer (yaitu expertise, trustworthiness, attractiveness dan similarity) pada niat pembelian melalui peran mediasi …
Saat ini di Indonesia, industri fitness cukup berkembang dengan munculnya berbagai fitness boutique yang menyediakan kelas-kelas khusus. Hal ini menjadi bukti bahwa gaya hidup sehat mulai diterapkan bagi masyarakat Indonesia, khususnya wanita karena banyak dari fitness boutique yang ditujukan bagi wanita. Trainstation Studio merupakan salah satu fitness boutique yang memiliki fasilitas cukup le…
Prior research on strategic changes has asserted that long-tenured CEOs are less likely to initiate strategic changes. The authors argue that this assertion may exclude CEOs? prior experiences since it implicitly assumes that all new CEOs have the same inclination toward change. By viewing CEOs as individuals embedded within experiences and relationships throughout their careers, the authors pr…
We sought to clarify the relationship between virtuality and social loafing by exploring two work?family moderators?family responsibility and dissimilarity in terms of family responsibility?and two mediators?cohesion and psychological obligation?in two studies. We expected that ?busy teams? (i.e., comprising similar individuals with many family responsibilities) would exhibit the strongest posi…
Companies increasingly involve consumers in the process of developing advertising and other marketing actions. An important question that has not been explored is whether brands benefit from communicating to consumers who had not been involved in the co-creation process that a target ad was developed by a fellow consumer. The authors propose a skepticism?identification model of ad creator influ…
This article takes a portfolio approach to examine how an alliance's propensity of termination is influenced by its resource relationships with other alliances of the firm. Whereas previous research has suggested that similar partner resources in a portfolio create redundancy and that dissimilar resources are beneficial, this study argues that redundancy may be necessary to ensure stable access…
.
Penelitian ini dilakukan untuk menganalisis dampak persepsi similaritas dengan konsumen lain pada suatu mal terhadap diskonfirmasi, afeksi, kepuasan, serta loyalitas konsumen dengan memperhitungkan motivasi konsumen ketika mengunjungi mal tersebut. Ialah mal kelas atas dan menengah atas di DKI Jakarta yang menjadi objek penelitian dalam penelitian ini sedangkan responden dalam penelitian ini ad…
Tesis ini menganalisa ekstensi merek dengan menguji pengaruh dari empat variabel yaitu Persepsi Kesamaan, Reputasi Merek, Persepsi Resiko dan Tingkat Inovasi Konsumen, terhadap Keseluruhan Evaluasi Ekstensi Merek produk Deodorant dari Adidas. Adidas sebagai merek yang sudah terkenal untuk produk pakaian, sepatu dan aksesoris olahraga (sportswear) dengan berani mengeluarkan ekstensi merek berupa…