Found 1520 results for your keywords: subject="strategy."
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How Potential Conflict Drives Channel Structure: Concurrent (Direct and Indirect) Channels

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(Anderson, Erin) (Vinhas, Sa Alberto)

RFM and CLV: Using Iso-Value Curves for Customer Base Analysis

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(Fader, S. Peter) (Hardie, G. S. Bruce) (Lee, Lok Ka)

Analisis dan Penerapan Strategi Turnaround serta Dampaknya pada Kinerja Perusahaan: Studi Kasus p…

1
(Eka Pria Anas (Pembimbing/Promotor)) (Dony Abdul Chalid (Penguji)) (Buddi Wibowo (Penguji)) (Carolina C Radjawane)

The Role of Selling Costs in Signaling Price Image

1
(Shin, Jiwoong)

Temporal Differences in the Role of Marketing Communication in New Product Categories

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(Narayanan, Sridhar) (Manchanda, Puneet) (Chintagunta, K. Pradeep)

Willful Ignorance in the Request for Product Attribute Information

1
(Ehrich, R. Kristine) (Irwin, R. Julie)

Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services

1
(Sun, Baohong) (Li, Shubo) (Wilcox, T. Ronald)

Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity

1
(Stremersch Stefan) (Dellaert G. C. Benedict)

Strategi Kebijakan Keamanan dan Keselamatan di Laut Menggunakan Analisis SWOT dan AHP = Strategy …

1
(Nurkholis (Penguji)) (Dicky Yuniar Rushartanto) (Oscar Vitriano (Pembimbing/Promotor)) (M. H. Yudhistira (Penguji))

Brand Counterextensions: The Impact of Brand Extension Success versus Failure

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(Kumar Piyush)

The Better They Are, the More They Give: Trade Promotions of Consumer Durables

1
(Bruce Norris) (Desai S. , Preyas) (Staelin Richard)

Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects

1
(Amaldoss Wilfred) (Jain Sanjay)

On the Use of Econometric Models for Policy Simulation in Marketing

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(Franses Hans Philip)

Understanding the Impact of Synergy in Multimedia Communications

1
(Naik A. Prasad) (Raman Kalyan)

The Role of Firm Resources in Returns to Market Deployment

1
(Slotegraaf J. Rebecca) (Moorman Christine) (Inman Jeffrey J.)

Simultaneous Signaling and Screening with Warranties

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(Soberman A. David)

Self-regulation, corruption, and competitiveness in extractive industries: Making transparency pay

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(Pasipanodya, Tatenda) (Tang, Shirley) (Elfenbein, Daniel W.)

No margin, no mission? How emergency medical service crews attend to competing financial and soci…

1
(Gubler, Timothy) (Roman, Alexandru) (Liu, Haibo)

Penerapan Strategi Inovasi Pemasaran untuk Meningkatkan Pendapatan pada Rumah Makan Lesehan Pondo…

1
(Hasnul Suhaimi (Pembimbing/Promotor)) (Rambat Lupiyoadi (Penguji)) (Lily Sudhartio (Penguji)) (Ghassan Tsabit Rivai)

Implementasi Omnichannel untuk Meningkatkan Penjualan UMKM Bunda Bread = Implementation of Omnich…

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(Hasnul Suhaimi (Pembimbing/Promotor)) (Rambat Lupiyoadi (Penguji)) (Felia Amelita) (Hilda Fachrizah (Penguji))
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