Found 2751 results for your keywords: subject="studies"
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How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices

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(Johnston, Wesley J.) (Coviello, Nicole E.) (Brodie, Roderick J.) (Danaher, Peter J.)

The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance

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(Mentzer, John T.) (Matsuno, Ken)

Role Stress and Effectiveness in Horizontal Alliances

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(Nygaard, Arne) (Dahlstrom, Robert)

Free Cash Flow, Agency Costs, and the Affordability Method of Advertising Budgeting

1
(Richardson, Vernon J.) (Joseph, Kissan)

The Effects of Ingredient Branding Strategies on Host Brand Extendibility

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(Keller, Kevin Lane) (Desai, Kalpesh Kaushik)

Strategic Bundling of Products and Prices: A New Synthesis for Marketing

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(Stremersch, Stefan) (Tellis, Gerard J.)

Building Brand Community

1
(McAlexander, James H.) (Schouten, John W.) (Koenig, Harold F.)

Consumer Trust, Value, and Loyalty in Relational Exchanges

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(Singh, Jagdip) (Sirdeshmukh, Deepak) (Sabol, Barry)

Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Re…

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(Winer, Russell S.) (Lemon, Katherine N.) (White, Tiffany Barnett)

How Critical Are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets

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(Basuroy, Suman) (Chatterjee, Subimal) (Ravid, S. Abraham)

Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals

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(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Sorescu, Alina B.)

Implementing a Customer Orientation: Extension of Theory and Application

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(Kennedy, Karen Norman) (Goolsby, Jerry R.) (Arnould, Eric J.)

Antecedents and Consequences of Merit Pay Fairness for Industrial Salespeople

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(Singh, Jagdip) (Ramaswarni, Sridhar N.)

Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Cu…

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(Verhoef, Peter C.)

Plural Governance in Industrial Purchasing

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(Heide, Jan B.)

Revenue Premium as an Outcome Measure of Brand Equity

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(Lehmann, Donald R.) (Neslin, Scott A.) (Ailawadi, Kulsum L.)

Price-Based Global Market Segmentation for Services

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(Bolton, Ruth N.) (Myers, Matthew B.)

An Exploratory Study of the Introduction of Online Reverse Auctions

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(Jap, Sandy D.)

Promoting Relationship Learning

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(Selnes, Fred) (Sallis, James)

Market Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture…

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(White, J. Chris) (Varadarajan, P. Rajan) (Dacin, Peter A.)
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