Found 2 results for your keywords: subject="unplanned purchase"

Deconstructing The "First Moment of Truth": Understanding Unplanned Consideration and Purchase Co…

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(Hui, Sam K.) (Huang, Yanliu. Suher, Jacob. Inman, J. Jeffrey.)

The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion St…

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(Sam K. Hui) (Inman, J. Jefrey et all)