Pengaruh E-Commerce Marketing Stimuli terhadap Trust, Customer Satisfaction, …

Edisi

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ISBN/ISSN

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Deskripsi Fisik

x, 95 p. ; diagr. ; 30 cm

Judul Seri

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No. Panggil

T 093/23

Pengaruh faktor internal dan eksternal terhadap sikap dan niat pembelian daring

Online shopping has grown popularity over the years because of its convenient and can often save money for buyers. There are two main factors that can affect a person to do shopping online: internal factors and external factors. Previous research often focuses on one factor only, that is, internal or external factors in influencing online shopping. Therefore, this research attempts to integrate…