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Ditemukan 4 dari pencarian Anda melalui kata kunci: author=Cespedes, Frank V.
cover
Selling After the Crisis
Cespedes, Frank V.

Like perishable goods in grocery stores, sales models have a sell-by date. As product standards evolve and new entrants emerge, buyers have more choices and demand more in terms of quality and performance across vendors. Firms that fail to adjust to changing customer expectations lose advantage. Building and maintaining a relevant sales model—that is understood by everyone from executives in …

Edisi
March-April 2021
ISBN/ISSN
0017-8012
Deskripsi Fisik
148 p.
Judul Seri
Harvard Business Review
No. Panggil
-
cover
The Customer has escaped
Cespedes, Frank V.Nunes, Paul F.

Every company makes choices about the channels it will use to go to market. For instance, traditionally, customer demographics guided the decision to sell through a discount superstore or a pricey boutique. It was a fair assumption that certain customer types were held captive by certain channels. The problem, the authors say, is that today's customers have become unfettered. As their channel o…

Edisi
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ISBN/ISSN
-
Deskripsi Fisik
-
Judul Seri
-
No. Panggil
IM1960523
cover
Database marketing new rules for policy and practice
Cespedes, Frank V.

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Edisi
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ISBN/ISSN
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Deskripsi Fisik
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Judul Seri
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No. Panggil
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cover
Concurrent marketing : integrating product, sales, and service Frank V. Cespedes
Cespedes, Frank V.

Includes index

Edisi
-
ISBN/ISSN
875844448
Deskripsi Fisik
xxviii, 307 p. chart. 23 cm.
Judul Seri
-
No. Panggil
658.8 CES c