Ditapis dengan
Journal of Marketing
Altough the study of salesperson performance traditionally has focused on salespeople's activities and relationships with consumers, scholars recently have proposed that salespeople's intraorganizational relationships and activities also play a vital role in driving sales performance..Printed Journal
- Edisi
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- ISBN/ISSN
- 222429
- Deskripsi Fisik
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- Judul Seri
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- No. Panggil
- JOM7906
Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort,…
Innovations commonly involve changes to iterated market offerings (e.g., new games, car models, film sequels). To better understand consumer iteration responses, the authors develop and test a theoretical framework grounded in (1) prior innovations serving as reference states (comparators) for later innovations and (2) consumer desires for both comfort and stimulation. In Study 1?s online game,…
- Edisi
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- ISBN/ISSN
- 222429
- Deskripsi Fisik
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- Judul Seri
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- No. Panggil
- JM7906
How critical are critical reviews? the box office effects of film critics, st…
The authors investigate how critics affect the box office performance of films and how the effects may be moderated by stars and budgets. The authors examine the process through which critics affect box office revenue, that is, whether they influence the decision of the film going public (their role as influencers), merely predict the decision (their role as predictors), or do both. They find t…
- Edisi
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- ISBN/ISSN
- 222429
- Deskripsi Fisik
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- Judul Seri
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- No. Panggil
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