Ditapis dengan
The Effect of partitions on controlling consumption
The authors demonstrate that partitioning an aggregate quantity of a resource (e.g., food, money) into smaller units reduces the consumed quantity or the rate of consumption of that resource. Partitions draw attention to the consumption decision by introducing a small transaction cost; that is, they provide more decision-making opportunities so that prudent consumers can control consumption. Th…
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- ISBN/ISSN
- 222437
- Deskripsi Fisik
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- Judul Seri
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- No. Panggil
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Anytime versus only: mind-sets moderate the effect of expansive versus restri…
Three studies demonstrate that the framing of redemption windows as expansive or restrictive, with the actual length of the window held constant, influences consumers' evaluations of sales promotions. When feasibility concerns are highlighted (i.e., an implemental mind-set), consumers prefer the expansive ("anytime") to the restrictive ("only") frame. However, consumers in a deliberative mind-s…
- Edisi
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- ISBN/ISSN
- 222437
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
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