Wharton on managing emerging technologies

Includes bibliographies, index and tables

Wharton on dynamic competitive strategy

Includes bibliographies, index and tables

Peripheral vision : detecting the weak signals that will make or break your c…

From emerging technologies to changes in consumer tastes, tremendous opportunities and threats often begin as weak signals from the periphery How good is your organisation at sensing, interpreting, and acting on these signals? George S. Day and Paul J. H. Schoemaker call this capability peripheral vision--and their research shows that less than 20 percent of firms have developed it in sufficien…

Wharton on dynamic competitive strategy

Edisi

-

ISBN/ISSN

9780471172079

Deskripsi Fisik

xi, 465 p. : il. ; 24 cm.

Judul Seri

-

No. Panggil

TAN 0294

Charting new directions for marketing

Four fundamental issues serve to establish the identity of the field of marketing, distinguish it from other fields and disciplines, and compel further research inquiry. These issues ask: 1. How do customers and consumers really behave? 2. How do markets function and evolve? 3. How do firms relate to their markets? 4. What are the contributions of marketing to organizational performance and soc…

Managing market relationships

Hardcopy

Is It Real? can we win? is it worth doing?: managing risk and reward in an in…

Minor innovations make up most of a company's development portfolio, on average, but they never generate the growth companies seek. The solution is for companies to undertake a systematic, disciplined review of their innovation portfolios and increase the number of major innovations at an acceptable level of risk. Two tools can help them do this. The first, called the risk matrix, graphically r…

Charting new directions for marketing

Four fundamental issues serve to establish the identity of the field of marketing, distinguish it from other fields and disciplines, and compel further research inquiry. These issues ask: 1. How do customers and consumers really behave? 2. How do markets function and evolve? 3. How do firms relate to their markets? 4. What are the contributions of marketing to organizational performance and soc…

Marketing research

Edisi

7th

ISBN/ISSN

-

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

TAN 658.83 Aak m

Strategies for surviving a shakeout

.

Essentials of marketing research V. Kumar, David A. Aaker, George S. Day

Includes index

Marketing research David A. Aaker[and] George S. Day

Includes index and tabels

Marketing driven strategy : processes for creating value George S. Day

Includes indexes and tables.

Marketing research David A. Aaker [and] George S. Day

Includes jindex and tables.

Marketing research David A. Aaker [and] George S. Day

Includes index and tables.

Peripheral vision : detecting the weak signals that will make or break your c…

Includes bibliographies, index and tables

Marketing research David A. Aaker, V. Kumar [and] George S. Day

Includes bibliographical index and tables.