Pengaruh Pendorong Technology Readiness dan Motivasi Penggunaan Teknologi ter…

Technology readiness is the tendency of an individual to embrace and use new technology. Based on previous studies, the two drivers of Technology Readiness?Optimism and Innovativeness?are able to strongly predict technology use. In addition, consumers? motivation to use technology, which is divided into hedonic motivation and utilitarian motivation, is also a predictor of technology use in many…