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Ditemukan 7 dari pencarian Anda melalui kata kunci: author=Etzel, Michael J.
The structure of reseller goals and performance in marketing channels
The typical view of a marketing channel is that of a manufacturer-designed and -controlled distribution system. However, today, marketing functions, as well as market power, are more evenly distributed in the channel. In organizing and managing the modern channel, it is important to understand the business circumstances and priorities confronting channel members. How reseller firms establish th…
- Edisi
- -
- ISBN/ISSN
- 920703
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
Marketing
- Edisi
- 12th
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- TAN 658.8 Etz m
- Edisi
- 12th
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- TAN 658.8 Etz m
Marketing Michael J. Etzel, Bruce J. Walker [and] William J. Staton
Includes bibliographies, index and tables.
- Edisi
- 13th ed
- ISBN/ISSN
- 72526505
- Deskripsi Fisik
- xxi, 650 p. chart, ill. 28 cm.
- Judul Seri
- McGraw-Hill series in marketing
- No. Panggil
- 658.8 ETZ m
Marketing Michael J. Etzel, Bruce J. Walker [and] William J. Stanton
Includes bibliographical references, index and tables
- Edisi
- 12th ed
- ISBN/ISSN
- 73660310
- Deskripsi Fisik
- xxii, 674 p. ill. 28 cm & app.
- Judul Seri
- The McGraw-Hill/Irwin series in marketing
- No. Panggil
- 658.8 ETZ m
Marketing Michael J. Etzel, Bruce J. Walker [and] William J. Stanton
Includes bibliographical references, index and tables
- Edisi
- 12th ed
- ISBN/ISSN
- 73660310
- Deskripsi Fisik
- xxii, 674 p. ill. 28 cm & app.
- Judul Seri
- The McGraw-Hill/Irwin series in marketing
- No. Panggil
- 658.8 ETZ m
Marketing Michael J. Etzel, Bruce J. Walker [and] William J. Stanton
Includes bibliography and index
- Edisi
- 11th ed
- ISBN/ISSN
- 70189544
- Deskripsi Fisik
- xxi, 624 p. ill. 25 cm & app.
- Judul Seri
- McGraw-Hill Series in Marketing
- No. Panggil
- 658.8 ETZ m
Marketing Michael J. Etzel, Bruce J. Walker [and] William J. Stanton
Includes bibliography and index
- Edisi
- 11th ed
- ISBN/ISSN
- 70189544
- Deskripsi Fisik
- xxi, 624 p. ill. 25 cm & app.
- Judul Seri
- McGraw-Hill Series in Marketing
- No. Panggil
- 658.8 ETZ m
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