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Dynamic and competitive effects of direct mailings: a charitable giving appli…
The authors propose a dynamic direct mailing response model with competitive effects. Purchase and promotion history are incorporated to map the dynamic competitive interactions among the firms sending the mailings. The authors investigate the impact of direct mailings on the revenues of each firm and its competitors over time. The model accounts for endogeneity of the mailing decision and for …
- Edisi
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- ISBN/ISSN
- 222437
- Deskripsi Fisik
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- Judul Seri
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- No. Panggil
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Indirect network effects in new product growth
Indirect network effects are of prime interest to marketers because they affect the growth and takeoff of software availability for and hardware sales of a new product. Although prior work on indirect network effects in the economics and marketing literature is valuable, there are two main shortcomings. First, empirical analysis of indirect network effects is rare. Second, in contrast to the im…
- Edisi
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- ISBN/ISSN
- 222429
- Deskripsi Fisik
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- Judul Seri
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- No. Panggil
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A Hierarchical bayes error correction model to explain dynamic effects of pri…
Among the marketing-mix variables, price and price promotions have the greatest impact on short-term consumer purchase behavior. Systematic relationships between market characteristics and the magnitude of price elasticities have been the focus of many studies. Because the profitability of a promotion largely depends on the long-term effects, providing insights into the determinants of the cumu…
- Edisi
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- ISBN/ISSN
- 222437
- Deskripsi Fisik
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- Judul Seri
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- No. Panggil
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Selective sampling for binary choice models
Marketing problems sometimes pertain to the analysis of dichotomous dependent variables, such as "buy" and "not buy" or "respond" and "not respond." One outcome can strongly outnumber the other, such as when many households do not respond (e.g., to a direct mailing). In such situations, an efficient data-collection strategy is to sample disproportionately more from the smaller group. However, s…
- Edisi
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- ISBN/ISSN
- 222437
- Deskripsi Fisik
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- Judul Seri
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- No. Panggil
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Diagnostics, expectations, and endogeneity
For econometric models to be really useful to answer managerially relevant "what if" questions, three important issues must be addressed. The first concerns the statistical properties of the econometric model. There are several such properties, and sometimes it seems that some of these are overlooked in practical work. The second issue recognizes that consumers and competitors might make predic…
- Edisi
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- ISBN/ISSN
- 222437
- Deskripsi Fisik
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- Judul Seri
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- No. Panggil
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On the use of econometric models for policy simulation in marketing
Managers can use econometric models to obtain possible answers to what-if questions. These models should summarize the available data in an adequate way, such that they allow for learning about the effects of the marketing mix on relevant performance measures. When these effects are quantified, the models can be used to generate outcomes of alternative marketing-mix scenarios. Managers can choo…
- Edisi
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- ISBN/ISSN
- 222437
- Deskripsi Fisik
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- Judul Seri
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- No. Panggil
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Time series models for business and economic forecasting
Includes bibliographies, index and tables
- Edisi
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- ISBN/ISSN
- 521584043
- Deskripsi Fisik
- x, 280 p. : ill. ; 24 cm.
- Judul Seri
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- No. Panggil
- 338.54420151955 FRA t
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah