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Ditemukan 2 dari pencarian Anda melalui kata kunci: author=Geng, Xianjun
cover
Optimal design of consumer contests
Whinston, Andrew B.Geng, XianjunLiu, De

A consumer contest is a sales promotion technique that requires participants to apply certain skills as they compete for prizes or awards. This article is the first to employ a game-theoretical approach to investigate consumer contest design issues, including prize structure, segmentation, and handicapping. First, the authors find that both skill distribution and the number of contestants play …

Edisi
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ISBN/ISSN
222429
Deskripsi Fisik
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Judul Seri
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No. Panggil
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cover
Profiting from partial allowance of ticket resale
Whinston, Andrew B.Geng, XianjunWu, Ruhai

Printed Journal

Edisi
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ISBN/ISSN
222429
Deskripsi Fisik
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Judul Seri
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No. Panggil
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