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Ditemukan 2 dari pencarian Anda melalui kata kunci: author=Gustafsson, Anders
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The Effects of customer satisfaction, relationship commitment dimensions, and…
Gustafsson, AndersJohnson, Michael D.Roos, Inger

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IM1640706
cover
The Effect of customer satisfaction, relationship commitment dimensions, and …
Gustafsson, AndersJohnson, Michael D.Ross, Inger

Customer retention is the cornerstone of customer relationship management. Marketing scholars emphasize the influence of three different psychological constructs on customer retention: customer satisfaction, affective commitment, and calculative commitment. Customer satisfaction is a customer's overall evaluation of performance. Affective commitment is created through personal interaction, reci…

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222429
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