Ditapis dengan
New products, sales promotions, and firm value: the case of the automobile in…
In the automobile industry, managers must demonstrate to CEOs and CFOs the impact of new product introductions on their firm's financial performance and stock market value. Yet these efforts are often hampered by the subjectivity of performance assessments and by the use of different time frames for evaluating performance impacts. In this study, the authors apply econometric methods to overcome…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- IM1700517
Marketing strategy and Wall Street: nailing down marketing's impact
Printed journal
- Edisi
- -
- ISBN/ISSN
- 222429
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
Marketing when customer equity matters
If you're a marketer, some of your hardest decisions relate to the marketing mix, or how you should allocate resources across all the possible ways of reaching and serving potential and existing customers. Marketing accountability is difficult to achieve because the cause-and-effect relationships between marketing and business performance usually are fuzzy at best. There has, however, been much…
- Edisi
- -
- ISBN/ISSN
- 178012
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
The Impact of marketing-induced versus word-of-mouth customer acquisition on …
Companies can acquire customers through costly but fast-acting marketing investments or through slower but cheaper word-of-mouth processes. Their long-term success depends critically on the contribution of each acquired customer to overall customer equity. The authors propose and test an empirical model that captures these long-term effects. An application to a Web hosting company reveals that …
- Edisi
- -
- ISBN/ISSN
- 222437
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
New products, sales promotions, and firm value: the case of the automobile in…
In the automobile industry, managers must demonstrate to CEOs and CFOs the impact of new product introductions on their firm's financial performance and stock market value. Yet these efforts are often hampered by the subjectivity of performance assessments and by the use of different time frames for evaluating performance impacts. In this study, the authors apply econometric methods to overcome…
- Edisi
- -
- ISBN/ISSN
- 222429
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah