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Ditemukan 4 dari pencarian Anda melalui kata kunci: author=Janakiraman, Ramkumar
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My Reflections on Publishing in Journal of Marketing
Kumar, V.Katsikeas, Constantine S.Cote, Joseph A.Kannan, P.K.Wieseke, JanBezawada, RamBolander, WillySchons, Laura MarieKumar, AshishHabel, JohannesAlavi, SaschaRishika, Rishika, Janakiraman, RamkumarMishra, saurabh, Modi, Sachin B.Chang, WoojungTaylor, Steven A.Menguc, BulentAuh, SeigyoungJung, Yeon SungPloufee, Christopher R.Hochstein, Bryan.

My term as the Editor in Chief (EIC) of journal of marketing (JM) has thus far been highly rewarding.;My term as the Editor in Chief (EIC) of journal of marketing (JM) has thus far been highly rewarding..Printed Journal;

Edisi
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ISBN/ISSN
222429
Deskripsi Fisik
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Judul Seri
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No. Panggil
JOM8001
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From Social to Sale: The Effects of Firm-Generated Content in Social Media on…
Janakiraman, RamkumarBezaweda, RamKumar, AshishRishika, RishikaKannan, P K

Given the unprecedented reach of social media, firms are increasingly relying on it as a channel for marketing communication. The objective of this study is to examine the effect of firm-generated content (FGC) in social media on three key customer metrics: spending, cross-buying, and customer profitability. The authors further investigate the synergistic effects of FGC with television advertis…

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ISBN/ISSN
222429
Deskripsi Fisik
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Judul Seri
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No. Panggil
JM8001
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Perception spillovers across competing brands: a disaggregate model of how an…
Dutta, ShantanuJanakiraman, RamkumarSismeiro, Catarina

Drawing on the accessibility-diagnosticity framework and previous literature on branding and order of entry, the authors hypothesize that perception spillovers can also occur across directly competing products that do not share a common brand name. The authors suggest two mechanisms (prior perception spillover and dynamic perception spillover) and one moderating variable (product/brand similari…

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ISBN/ISSN
222437
Deskripsi Fisik
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Judul Seri
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No. Panggil
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How customer portfolio affects new product development in technology-based en…
Yli-Renko, HelenaJanakiraman, Ramkumar

This article focuses on how the customer portfolios of technology-based entrepreneurial firms affect new product development. Drawing on knowledge-based, resource dependence, and relational theories, the authors argue that the impact of a firm's customers on new product development depends on the size and relational embeddedness of the customer portfolio and the extent to which the firm is depe…

Edisi
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ISBN/ISSN
222429
Deskripsi Fisik
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Judul Seri
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No. Panggil
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