Ditapis dengan
Are You Undervaluing Your Customers?
Leaders recognize that they should manage their businesses to maximize the value of the customer base. But too often, earnings pressures result in cost-cutting measures that hurt customers. Loyalty-leading companies operate differently. They create systems for measuring customer value and invest in the necessary enabling technology; they use design thinking methods to build customer loyalty; th…
- Edisi
- January-February 2020
- ISBN/ISSN
- 0017-8012
- Deskripsi Fisik
- 152 p.
- Judul Seri
- Harvard Business Review
- No. Panggil
- -
Closing the customer feedback loop
Most companies devote a lot of energy to listening to the voice of the customer, but few of them are very happy with the outcome of the effort. Managers have experimented with a wide array of techniques, all useful for some purposes--but all with drawbacks. A growing number of companies have developed effective customer feedback programs that head off those challenges right from the start. Inst…
- Edisi
- -
- ISBN/ISSN
- 178012
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
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