Ada bibliografi dan indek
Ada bibliografi dan indek
Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the four Ps; in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding wh…
Firms invest billions of dollars in sales technologies (STs; e.g., customer relationship management, sales automation tools) to improve sales force effectiveness and efficiency. However, the results expected from ST investments are often not achieved. This article proposes relationship-forging tasks that are critical to the link between ST use and key aspects of salesperson performance (i.e., a…
.
Includes index and tables.
Includes bibliography, index and tables
.
.
Includes bibliographical index
.
Includes bibliographies and indexes
Includes bibliographies and index.
Includes bibliographies and index.
Includes index and tables.
Includes tables