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Reflections on the 2010 AMR decade award: whither the promise? moving forward…
In this article we speak of roads taken and paths yet to be traversed. Over the past decade, entrepreneurship researchers have accumulated considerable work related to opportunities. Here we outline new possibilities opened up by that work and seek to recast entrepreneurship as a science of the artificial in three ways: understanding opportunities as made as well as found, moving beyond new com…
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- ISBN/ISSN
- 3637425
- Deskripsi Fisik
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- Judul Seri
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- No. Panggil
- AMR3701
Marketing under uncertainty: the logic of an effectual approach
How do people approach marketing in the face of uncertainty, when the product, the market, and the traditional details involved in market research are unknowable ex ante? The authors use protocol analysis to evaluate how 27 expert entrepreneurs approach such a problem compared with 37 managers with little entrepreneurial expertise (all 64 participants are asked to think aloud as they make marke…
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- ISBN/ISSN
- 222429
- Deskripsi Fisik
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- Judul Seri
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- No. Panggil
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What to do next? the case for non-predictive strategy
Two prescriptions dominate the topic of what firms should do next in uncertain situations: planning approaches and adaptive approaches. These differ primarily on the appropriate role of prediction in the decision process. Prediction is a central issue in strategy making owing to the presumption that what can be predicted can be controlled. In this paper we argue for the independence of predicti…
- Edisi
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- ISBN/ISSN
- 1432095
- Deskripsi Fisik
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- Judul Seri
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- No. Panggil
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