Ditapis dengan
Faktor-Faktor Yang Mempengaruhi Perilaku Pembelian Konsumen Milenial Pria Pad…
This study aims to examine the factors that influence the purchasing behavior of male millennial consumers when it comes to halal personal care products with a case study on the Kahf brand. Using a quantitative approach that collected 258 respondents using a descriptive design, The subjects of this study are Muslim men from the millennial generation group who have purchased personal care produc…
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- ISBN/ISSN
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- Deskripsi Fisik
- xi, 103 p. ; diagr. ; 30 cm
- Judul Seri
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- No. Panggil
- 13787
Analisis Pengaruh Information Quality, Social Psychological Distance, dan Tru…
The advancement of information technology has resulted in an increased number of social media users. Instagram is a popular social media platform where users can share, obtain, and exchange information. As a daily social media user, the term "influencers" or social media users with a large number of followers exists. Instagram users have recently been busy exchanging information about the world…
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- ISBN/ISSN
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- Deskripsi Fisik
- xv, 103 p. ; diagr. ; 30 cm
- Judul Seri
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- No. Panggil
- 13685
Analisis Pengaruh Pengaruh Perceived Ease of Use, Perceived Usefulness, Ritua…
Currently, the existence of technology has a crucial role in society. This is marked by the rapid growth of smartphones in Indonesia within creating various services. One of the services offered to users is Spotify's online music streaming technology, a digital music service that provides various access to millions of songs and content from creators around the world. This study builds on the TA…
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- ISBN/ISSN
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- Deskripsi Fisik
- xi, 109 p. ; diagr. ; 30 cm
- Judul Seri
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- No. Panggil
- 13631
Pengaruh Information Privacy Concerns, Uses & Gratification, dan Self-Disclos…
This study tries to analyze marketing ethics which consists information privacy concerns, uses & gratification, and self-disclosure by examining Communication Privacy Management theory on marketers’ activities that stimulate marketing comfort. This research was conducted in relation to the transition from conventional-based marketing to digital-based marketing has experienced a significant en…
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- ISBN/ISSN
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- Deskripsi Fisik
- xiv, 173 p. ; diagr. ; 30 cm
- Judul Seri
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- No. Panggil
- 13212
Faktor yang Mempengaruhi Niat Pembelian Produk Menstruasi Ramah Lingkungan Ol…
Single-use plastic is becoming a nation concern these days. Unconsciously, our daily life is closely related to waste production. As Muslim, Allah made us as a khalifah, the protector of the earth, waste production is far expected as Muslim behavior. One of the innovation that came up to reduce the use of single-use plastic is a reusable menstrual products. Using the extended model of theory o…
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- ISBN/ISSN
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- Deskripsi Fisik
- xiv, 158 p. ; diagr. ; 30 cm
- Judul Seri
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- No. Panggil
- 13176
Dampak Kelangkaan dan Keunikan dalam Perilaku Pembelian Produk Perawatan Prib…
To attract customers, personal care product companies from South Korea often use artists from that country as brand ambassadors and launch limited edition personal care products. This limited edition scarcity message raises Perceived Scarcity in consumers' minds and will then affect Purchase Intention. This study aims to clarify whether scarcity message has a positive effect on Assumed Expensiv…
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- ISBN/ISSN
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- Deskripsi Fisik
- xi, 109 p. ; diagr. ; 30 cm
- Judul Seri
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- No. Panggil
- 13109
Analisis Pengaruh Halal Food Knowledge terhadap Intensi Pembelian Kembali Pad…
Nowadays, the halal or sharia industries are developing rapidly throughout the world, such as in food, finance, fashion, pharmaceuticals, cosmetics, media and recreation, and tourism sector. Food is one of the most attractive sectors because the term halal food is related to Muslim culture. However, halal food has its place for non-Muslims, including in Indonesia where the majority of the popul…
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- ISBN/ISSN
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- Deskripsi Fisik
- xv, 134 p. ; diagr. ; 30 cm
- Judul Seri
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- No. Panggil
- 13108
Pengaruh Iklan Media Sosial Terhadap Respon Konsumen Muslim: Studi Kasus Ikla…
Social media advertising is a promotional strategy that provides opportunities for marketers to create and strengthen bonds between companies and Muslim consumers, especially during Ramadan and Eid. Grab is one of the companies that issue advertisements during Ramadan and Eid on YouTube social media. Consumer perception of social media advertising is very important for companies to evaluate the…
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- ISBN/ISSN
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- Deskripsi Fisik
- xvii, 153 p. ; diagr. ; 30 cm
- Judul Seri
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- No. Panggil
- 13080
Analysis of Consumer Education?s Role In Building Consumer Engagement, Brand …
This study tests the effect of consumer knowledge management effort in influencing positive consumer brand relationship, including consumer engagement, brand trust, and brand loyalty of Indonesian skincare brand users. In addition, consumer education is tested by dividing into firm specific and market related and tested against consumer engagement by dividing into brand level and product level.…
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- Deskripsi Fisik
- iv, 120 p. ; diagr. ; 30 cm
- Judul Seri
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- No. Panggil
- 12688
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah