The telecommunications service industry, until now, expected its consumers to continue to use their products. Because loyal consumers are very important for companies, this study shows that an engaged consumer shows greater brand loyalty. Despite its significance, consumer brand engagement remains a concept that needs to be investigated further. This study aims to examine consumer brand engagem…
This research tends to analyze some factors that affect the attitude of muslim women towards the intention to buy halal cosmetic products in Indonesia by the case of the Wardah brand that uses celebrity endorser who wears the hijab (Dewi Sandra) and celebrity endorsers who were not wearing hijab (Raline Shah). The approach used in this study is a quantitative approach with a questionnaire metho…
This study aims to see what influences Muslim consumers in their willingness to pay for halal restaurant food products from Japan. This study also wants to see a comparison of the significance of this influence between Original Japanese restaurants and Japanese-style restaurants. This study is a replication of the research of Parvin Hosseini et al. (2020) which aims to analyze the factors that …