This article reviews extant theoretical perspectives and empirical literature at the nexus of network effects and strategy. Building on these insights, it offers a research framework that focuses on three primary avenues: the strategic drivers of network intensity, approaches to assess variations in network intensity, and effective strategies for leveraging network intensity. In doing so, the s…
The mutual forbearance hypothesis states that when the same competitors meet in multiple markets, rivalry is deterred. Our study highlights how pressures for local responsiveness impact the veracity of this hypothesis for multinational corporations (MNCs) in host countries. We develop theory to explain how subsidiary ownership, home-host cultural distance, host country regulatory restrictions o…