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Ditemukan 2 dari pencarian Anda melalui kata kunci: author=Vilcassim, Naufel J.
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Assessing the economic value of distribution channels: an application to the …
Chintagunta, Pradeep K.Vilcassim, Naufel J.Chu, Junhong

Firms that distribute multiple products through multiple channels must often decide which channel to enter, which channel to exit, and which product to sell in which channel. A firm's channel actions affect not only its own profits and consumer welfare but also its relationships with channel intermediaries and with other firms in the market. The issue of managing multiple channels along with mu…

Edisi
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ISBN/ISSN
222437
Deskripsi Fisik
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Judul Seri
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No. Panggil
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cover
Structural modeling and policy simulation
Bronnenberg, Bart J.Rossi, Peter E.Vilcassim, Naufel J.

A primary goal of research in marketing is to evaluate and recommend optimal policies. In this respect, marketing is a very policy-oriented field and it is ironic that so much published research skirts the issue of policy evaluation. Franses's article draws much needed attention to the question of what sort of model is usable for policy simulation and evaluation. The authors argue that policy e…

Edisi
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ISBN/ISSN
222437
Deskripsi Fisik
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Judul Seri
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No. Panggil
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