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Ditemukan 4 dari pencarian Anda melalui kata kunci: author=Yoon, Carolyn
cover
Consumer Neuroscience: Applications, Challenges, and Possible Solutions.
Yoon, Carolyn.Plassmann, Hilke.Venkatraman, Vinod : Huettel, Scott

The first decade of consumer neuroscience research has produced groundbreaking work in identifying the basic neural processes underlying human judgment and decision making, with the majority of such studies published in neuroscience journals and influencing models of brain function..Printed Journal

Edisi
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ISBN/ISSN
222437
Deskripsi Fisik
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Judul Seri
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No. Panggil
JMR5204
cover
Introduction to the Journal of Marketing Research Special Issue on Neuroscien…
Camerer, Colin.Yoon, Carolyn.

Printed Journal

Edisi
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ISBN/ISSN
222437
Deskripsi Fisik
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Judul Seri
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No. Panggil
JMR5204
cover
Introduction to the Journal of Marketing Research Special Issue on Neuroscien…
Camerer, ColinYoon, Carolyn

This special issue showcases that demonstrtes the usefulnes of neuroscientific approches to a range of marketing-related questions..Printed Journal

Edisi
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ISBN/ISSN
222429
Deskripsi Fisik
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Judul Seri
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No. Panggil
JMR5204
cover
A Sales force-specific theory-of-mind scale: tests of its validity by classic…
Bagozzi, Richard P.Dietvorst, Roeland C.Verbeke, Willem J.M.IYoon, CarolynSmits, MarionLugt, Aad Van Der

The goal of this article is to develop a new theory-driven scale for measuring salespeople's interpersonal-mentalizing skills - that is, a salesperson's ability to "read the minds" of customers in the sense of first recognizing customer intentionality and processing subtle interpersonal cues and then adjusting volitions accordingly. Drawing from research on autism and neuroscience, the authors …

Edisi
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ISBN/ISSN
222437
Deskripsi Fisik
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Judul Seri
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No. Panggil
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