Nonmarket strategy is now well established as a legitimate field of research. In this paper, we review the dominant paradigms in contemporary nonmarket research and report on the key insights and findings from those perspectives. We use this review to suggest that the integration of institutional and strategic perspectives provides a logical path for the continued development of nonmarket strat…
In a recent issue of this journal, Glenn Hoetker proposes that researchers improve the interpretation and presentation of logit and probit results by reporting the marginal effects of key independent variables at theoretically interesting or empirically relevant values of the other independent variables in the model, and also by presenting results graphically (Hoetker, 2007: 335, 337). In this …