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Pengaruh customer based corporate reputation terhadap customer citizenship behaviors dengan komitmen dan loyalitas sebagai faktor mediasi studi kasus : Taksi Blue Bird
Recently, the company's reputation is the primary concern for the company due to impact to the company directly or indirectly, especially when associated with customer perceptions of corporate reputation. The research discusses the effect of customer-based corporate reputation (CBR) to customer citizenships behaviors (CCB) with the commitment and loyalty as a factor that mediates the relationship between CBR and CCB. The results of this study indicate that the CBR have significant effect to the CCB on helping other customers dimension while CBR effect is not significant toward CCB on helping the company dimension. In addition, CBR provides a significant effect on both factors mediating the commitment and loyalty, from both of which the commitment gives bigger mediation effect to CCB.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 7237 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Manajemen Fakultas Ekonomi Universitas Indonesia 2010 |
|---|---|
| Edisi | - |
| Subjek | Consumer behaviour Consumer loyalty Consumer commitment Corporate reputation Customer Citizenship behaviour El |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xvi, 123 p., 23 p. : diagr. ; 30 cm & lamp |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |