The role of the institutional environment in marketing channels

---

Set within the political economy framework, marketing channels literature predominantly has used an efficiency-based task environment perspective and largely overlooked a legitimacy-based institutional environment approach in studying channel attitudes, behaviors, processes and structures. The purpose of the article is to highlight the importance of the institutional environment and develop a comprehensive conceptual framework that incorporates the institutional environment into current marketing channels research. The institutional environment perspective relies on the primacy of: 1. regulatory institutions, 2. normative institutions, and 3. cognitive institutions in influencing the legitimacy of channel members. Using institutional theory, the article augments the current task environment approach by developing 3 institutional processes and their underlying mechanisms and elaborating on how these institutions might influence channel relationships.Printed Journal

---

Ketersediaan

Call Number	Location	Available
	PSB lt.dasar - Pascasarjana	1

Informasi Detail

Judul Seri

-

No. Panggil

-

Penerbit

: American Marketing Association.,

Deskripsi Fisik

-

Bahasa

ISBN/ISSN

222429

Klasifikasi

-

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

Marketing management
Organizational behavior
Distribution channels
Organization theory
studies

Info Detail Spesifik

-

Pernyataan Tanggungjawab

pa

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar