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Strategic responses to new technologies and their impact of firm performance
Modern corporations must adopt and assimilate new technologies to build and sustain competitive advantage. The authors develop a theoretical framework to understand the relationships among (1) strategic responses to new technologies, (2) organizational resources, and (3) firm performance. The authors operationalize this framework for adoption of the Internet by traditional store-based retailers, for which they posit strategic responses as the speed of adopting the Internet as a communications channel, adopting the Internet as a sales channel, and forming e-alliances. In addition, they use resource slack to represent organizational resources. The results from nine years (1992-2000) of data on 106 firms establish the influence of strategic responses on firm performance (ie, market valuation of the firm, operationalized as Tobin's q). Specifically, the results show that the adoption of the Internet as a communication channel and e-alliance formation positively influence firm performance. The results also show that the positive effect of communication channel adoption on firm performance is enhanced further by the use of slack resources. Post hoc analysis reveals that the adoption of the Internet as a sales channel seems to matter only to firms that had preexisting catalog operations.Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | Internet Strategic planning Financial performance Retail Stores studies Communication channels |
| ISBN/ISSN | 222429 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |