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Getting emotional about health

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Hepatitis C affects approximately four million Americans and is associated with 8,000-10,000 deaths per year in the US alone. Creating heightened awareness of the dangers of hepatitis C (and how to avoid getting it) is considered a major public health challenge. A set of four studies suggest that there are two aspects to successful health communication. First, the emotional state of a person is a critical aspect of whether he or she is receptive to a particular health message. Second, health messages fall into two categories: those that focus on the consequences of an illness for an individual and those that emphasize the impact of illness on "close others," such as family or friends. Whether these messages work depends on the person's emotional state of mind. In addition to this "self-other" component, the emotional state of the targeted person must be considered. In the series of experiments, the researchers find that when people are primed with positive emotions, such as happiness and peacefulness, they are much more receptive to health warnings than when they are asked to recount situations in which they felt sad or anxious. The findings suggest that messages that make risk "too real" by increasing a person's perceived vulnerability to a disease might be effective under some conditions but could also backfire.Printed Journal

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Ketersediaan

Call Number	Location	Available
	PSB lt.dasar - Pascasarjana	1

Penerbit	American Marketing Association.,
Edisi	-
Subjek	Social marketing Emotions Public health Health education studies Health psychology
ISBN/ISSN	222437
Klasifikasi	-
Deskripsi Fisik	-
Info Detail Spesifik	-
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data