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Can "low-fat" nutrition labels lead to obesity?
Labeling is one area of critical concern among regulators, such as the US Food and Drug Administration (FDA). Although much is known about how nutrition labels influence health beliefs and purchase intentions, the pressing issue for the FDA is how relative nutrition claims (e.g., low fat) influence single-occasion intake. This need for a policy-sensitive solution was underscored in a series of FDA meetings that raised three related questions for companies such as Kraft Foods and M&M/Mars (now Masterfoods): (1) How do relative nutrition claims (e.g., low fat) influence how much people consume on a single eating occasion? (2) Do relative nutrition claims influence overweight consumers differently from normal-weight consumers? and (3) Can serving-size information eliminate any potential bias? The authors show that though no food company would want to discourage consumers from purchasing their products, it may be in their interest to use relative nutrition claims to help consumers better control how much they consume on a single eating occasion.Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | Consumer behavior Nutrition Regulatory agencies Food processing industry Obesity studies Descriptive labeling |
| ISBN/ISSN | 222437 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |